Buy Home Warranty Leads — Homeowners Ready to Protect Their Investment
Connect with verified homeowners actively researching coverage for HVAC, appliances, and home systems. Flexible CPA/CPL pricing with real-time delivery.
Get a Custom Quote
Tell us your goals — we'll build a campaign around them.
Coverage Areas
Home Warranty Lead Types We Cover
Why Big Tai Marketing
Why Home Warranty Leads from BTM
Active Homeowners
Every lead is confirmed as a property owner — not a renter. We verify homeownership status before delivery so you never waste budget on unqualified prospects.
New & Existing Homes
Our lead pool spans both new construction buyers and resale homeowners. Whether you target first-time buyers or long-term owners, we have the inventory to match.
High Purchase Intent
Leads are sourced from consumers who have already researched coverage options and are actively comparing plans — dramatically shortening your sales cycle.
Lead Quality
Every Lead Meets Our Strict Quality Standards
- Homeownership verified through multi-point data validation
- Active intent confirmed — consumers who have researched home warranty plans
- Phone number validated and call-ready at time of delivery
- Geo-targeted by state, zip code, or metro area on request
What You Receive
Sample Lead Record
Illustrative example only — not real consumer data. Actual field availability varies by campaign configuration.
- Coverage Interest
- Systems + Appliances
- Home Ownership
- Owner
- Home Age
- 10–20 Years
- Current Plan
- No Current Warranty
- State
- AZ
- Contact Preference
- Phone
How We Deliver
Delivery Options
Choose the delivery format that fits your team's workflow. Delivery method and format are configured at onboarding.
Real-Time API Delivery
Leads pushed to your CRM or dialer via webhook or REST API within seconds of consumer submission. No batching, no aging.
CRM & Dialer Integration
Direct integration with most major CRM and lead management platforms. Field mapping and delivery format configured at onboarding.
CSV / Batch Delivery
Scheduled CSV or CRM-formatted batch delivery for teams that prefer structured daily imports over real-time API pushes.
Live Transfers
Pre-screened homeowners bridged live to your warranty sales team. Available as a complement to webform lead programs.
Buyer Transparency
What Buyers Can Expect from Big Tai Marketing
We built Big Tai Marketing around the standards that high-volume lead buyers actually care about. Here is how we hold ourselves accountable.
Lead Source Disclosed
Home warranty leads are generated through paid search, social campaigns, and display advertising targeting homeowners researching coverage options. Traffic source is disclosed on request.
Exclusive or Shared — Your Choice
Exclusive leads are sold to a single buyer and are ideal for teams with strong follow-up processes. Shared leads are available at a lower CPL and are capped at a small number of buyers. Contact us to discuss which model fits your volume and budget.
Targeting You Configure
Filter by coverage interest (HVAC, appliances, full systems), home age, and property value tier to align lead targeting with your specific plan offerings.
Geographic Coverage
Home warranty leads available nationwide. Contact our team to discuss current inventory levels and pricing for your target geography.
Flexible Volume
Programs scale to match your sales team's capacity. Volume and coverage type mix can be adjusted as your program evolves.
TCPA Compliance
Home warranty leads are generated under TCPA standards with DNC scrubbing applied across our network before every delivery.
Our Process
How It Works
Source
Leads are generated across owned media, paid search, and partner networks targeting high-intent consumers.
Verify
Every lead is validated in real time — phone, identity, and intent signals are confirmed before delivery.
Deliver
Qualified leads are pushed instantly to your CRM or dialer via API, webhook, or flat-file delivery.
Optimize
We monitor conversion data and continuously refine targeting to improve your cost per acquisition.
FAQ
Frequently Asked Questions
Further Reading
CPL vs CPA: Which Pricing Model Is Right for Your Business?
Understand the real difference between cost-per-lead and cost-per-acquisition pricing — and how to choose the model that maximizes your ROI.
Ready to Scale Your Home Warranty Business?
Tell us your target geography, volume, and pricing model. We'll build a custom lead program around your goals.