Real-Time Solar Leads: Delivery, Filtering, and Buyer Questions

What Are Real-Time Solar Leads?

Real-time Solar leads are delivered through a campaign configured for current lead handling rather than a scheduled batch workflow. The practical meaning depends on the selected delivery configuration, buyer systems, and response process.

Real-time lead delivery is a web-lead delivery model, not a completed sales outcome or a call connection. Buyers should define the delivery format, available fields, acceptance criteria, and response responsibilities before launch.

Real-Time vs. Fresh and Aged Solar Leads

Delivery timing and lead age are different concepts. Real-time describes how a configured campaign delivers a lead, while fresh and aged describe the inventory options available for a buyer's workflow.

Fresh Solar leads and aged Solar leads are available. Fresh through aged Solar inventory can also be delivered in batches when a scheduled workflow better fits the buyer's operating process.

Exclusive Real-Time Solar Leads and Nationwide Availability

Real-time exclusive Solar leads are available, with availability depending on the state. Buyers should still define the target geography, campaign criteria, delivery configuration, and any acceptance rules for the selected program.

Exclusive availability describes how the selected lead opportunity is offered. It does not guarantee conversion, revenue, or a particular sales result.

How Real-Time Solar Lead Delivery Works

API delivery is available for Solar campaigns configured for that workflow. Delivery format and destination details should be defined during campaign setup rather than assumed from the phrase real-time.

Batch delivery is also available. Fresh through aged Solar inventory can be delivered in batches, with the batch format and schedule defined by campaign configuration.

What Solar Lead Buyers Can Filter

Buyers can discuss filtering using supplied Solar lead fields. Examples include state, ZIP, address, city, bill amount, utility provider, roof or shade response, credit value, contact fields, IP address, and date.

Available filters depend on campaign configuration and the fields supplied for the selected program. Filtering means a field can be used as a buyer-defined campaign criterion; it does not mean the field was independently verified.

Consumer-Submitted Fields vs. Independent Verification

Solar qualification fields are consumer-submitted or consumer-provided. A supplied field can be available for buyer-defined filtering without being independently verified by Big Tai.

For example, a consumer-submitted bill amount is not verified utility-bill data, a roof or shade response is not a roof inspection, and a submitted credit value is not bureau or FICO verification.

Submitted contact information also does not establish identity verification or phone ownership verification. Buyers should confirm which fields are available and how those fields are intended to be used before launch.

TCPA Consent and Documentation

Solar leads are TCPA compliant. Third-party consent documentation is available for Solar campaigns.

Supporting documentation may include Jornaya LeadID or TrustedForm. Buyers should confirm which documentation is available for the selected campaign; this wording does not mean every record includes both systems.

DNC Scrubbing and Campaign Requirements

DNC scrubbing is available based on campaign requirements. Buyers should document the applicable DNC expectations during campaign setup rather than assume automatic scrubbing for every delivery.

Questions Buyers Should Confirm Before Launch

Before launch, confirm which lead fields and geographic filters are available, whether the campaign uses real-time or batch delivery, whether fresh or aged inventory is included, and whether real-time inventory is exclusive.

Also confirm the API or batch delivery configuration, the delivery timing the campaign can document, the consent documentation available, the DNC requirements that apply, and the campaign-specific pricing and volume terms.

These questions define campaign fit without assuming exact pricing, minimum orders, replacement policies, guaranteed volume, or guaranteed conversion outcomes.